Base Power came to us for a rebrand and website build to set them apart from their parent company, ‘Powerco’. Their brand colours and assets were originally aligned with Powerco’s brand and Base Power needed to distinguish themselves. What they required was a full rebrand including a new visual identity and design language, photographic imagery, promo videos and website.

The rebranding initiative was driven by the strategic objective of establishing a robust foundation upon which the company could propel itself forward. Central to this was the creation of a new visual identity that would not only embody the essence of the company but also resonate strongly with its target audience inspired by nature and the company’s renewable energy focus.