As part of a brand refresh for their destination identity Horowhenua District Council required a dynamic solution for their online presence, that will help attract visitors and those considering a move to the district.

The website features a database that provides key visitor attractions, events, accommodation and hospitality, coupled with tools and resources for trip day planning and also employment in the region.

Along with the design and development of horowhenuanz.co.nz Smokeylemon led their communications team through a series of brand and marketing workshops to help define the brand’s visual identity and language, which fueled the market launch across the lower North Island.