The Plinqx team approached Smokeylemon to help with a redevelopment of their visual identity, tone of voice and marketing directive.

Plinqx is a no-code integration app built by Salesforce professionals to help people more confidently build faster, easier-to-deploy integrations in the Salesforce environment. The Plinqx team approached Smokeylemon to help with a redevelopment of their visual identity, tone of voice and marketing directive.

The key driver for the development of this brand was to firstly understand who the target audience is, and how we can capture that in a visual language and produce a strong identity that is appealing to the right decision makers.

In terms of the visual language it needed to convey seamless flow of integration and output. Hence why the graphical assets or “flow streams” were designed to represent that. They help anchor visuals and delicately support the logotype and tagline.