What Should You Put on Your “About Us” Page?
Alright, let’s talk about the About Us page—the one section of your website that most businesses completely botch. It’s supposed to be your digital handshake, your first real chance to introduce yourself and make people think, Yeah, I like these guys. But instead? Most About pages sound like a corporate snoozefest.
You know the type: “Our company was founded in 2012 with a vision of excellence.” Snooze. That’s not how real people talk. So today, we’re breaking down how to write an About page that actually works—one that makes people feel like they belong with your brand.
Tell Your Story
First things first—tell a story. It’s never just about the year you started or the generic mission statement you copy-pasted from some other website. What people do care about is WHY you started in the first place.
Think back to the moment that sparked your business. Was it a frustrating problem you had to solve? A lightbulb moment in the middle of the night? Maybe it was just a stubborn belief that things could be done better. Whatever it was, that’s the hook. People love a good story, and the more real and personal it feels, the more they’ll connect with it.
And when you’re telling that story, it may even help to drop the corporate tone, but only if this aligns with you brand’s identity. No one wants to hear, “Our founders identified an opportunity in the market.” No. Instead, say something like, “We started this company because we were sick of seeing people get ripped off.” Now that makes you sound like a real human being.
Show Who You Are
Again, most mission statements sound like they were written by robots, but yours doesn’t have to.
Forget the jargon. What’s the actual reason your business exists? Who do you help? What do you believe in? Keep it short, keep it real, and if it takes you more than a sentence or two to explain, you’re overcomplicating it.
Now, let’s talk about the people behind the brand. Because here’s the thing—people don’t connect with faceless companies. They connect with people. That means showing who you are. Add real team photos, write bios that sound like you, and let some personality shine through. If your team’s a little quirky, lean into it. If you’ve got an office dog, introduce them. The more human you make your brand, the more people will trust you.
Trust. Is. Everything.
Prove You’re the Real Deal
Speaking of trust—let’s talk about proving you’re the real deal. You can say you’re great all day long, but it means a lot more when other people say it for you. That’s where social proof comes in.
Showcase customer testimonials. Highlight big wins or milestones. If your product or service has genuinely helped people, tell those stories. It’s not bragging—it’s reassurance. And in a world where anyone can claim to be the best, proof is what sets you apart.
Keep it Simple
Let’s cover the must-haves. Your About page isn’t just a nice story—it still has a job to do. So make sure you’ve got a clear summary of what you actually do, easy-to-find contact info, and maybe even a contact form so people can reach you without a hassle.
And here’s the golden rule: keep it short. If people have to scroll for ages, they’ll tune out.
Wrapping It Up
So, to sum it all up—ditch the corporate fluff. Tell a real story. Show the faces behind the brand. Give people a reason to trust you. And, for the love of good marketing, make it sound human.
And hey, if you need help pulling it all together, that’s kind of our thing. Whether it’s website design, marketing strategies, graphics, or video, we know how to make brands stand out. So, if your About page needs a glow-up, hit us up!
Because your brand? It deserves to be a bold, zesty lemon in a sea of bland oranges.
